Tea is hot! Tea is Trendy! Tea is the "It" beverage!
You can just say the word TEA and heads will turn and wallets will open....and if you feel I'm exaggerating, then why would Sanpple be jumping on the bandwagon?
Snapple (yes....Snapple!) will be offering teabags....mixing tea with pieces and bits of fruit and of course fruit juice. ACK!
This is just the beginning of the corporate entrance into the tea trend....or perhaps the beginning of the end...the first step in the downward spiral that happens with over-saturation and over-exposure. Like anything in our pop culture, once the big guns take their shot at something that a select percentage of the population were finding well enough on their own and then brand it for the masses, it loses is authenticity and luster. Mass-marketing implicitly means erasing the delicacy of detail. It means taking the sacred and making it pedestrian. It means taking an idea and making it an image.
Sigh...I can't say with all the hubbub about Americans drinking tea that I am all that surprised that some conglomeration would catch on.
Tea has been around for 1000's of years. For the rest of the world it is wrapped in a ritual or culture that appreciates tea from the province it's grown in, and the way it's harvested and processed to the way in which is brewed and enjoyed.....And then there's America....the fast-food nation....Snapple: the McDonaldization of tea.